Nail your message. Move the masses.
You’re an expert in your craft. Tell your people with expert-level marketing.
High Impact Marketing for Less Effort
You deserve
And it’s holding them back. They either overshare or undervalue themselves when explaining what they do.
Most entrepreneurs don’t really know their message.
Marketing STARTS with messaging.
Which is then expertly woven into every piece of content you create.
"Merrell was an integral part of our marketing team, lending her expertise to help us clearly define, identify, and articulate our brand voice."
-Christian W.
Napa Valley Wine Academy
Client Wins
Sold out their initial membership offer in 24 hours.
Helped generate $250,000 in sales with 3 emails and social promotion.
Ready to do marketing differently?
Make every word count.
When growing your brand online, your copy does the heavy lifting.
It’s HARD to get it right. It’s even harder to outsource it.
I help purpose-driving entrepreneurs reach next-level success by infusing sales copy strategies into every word they write.
This can look like email marketing, web copy, or sales funnels.
But it STARTS with strategy.
Your road to ROI starts HERE
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Clear Copy VIP
Your brand’s message, done in 1 week
When it comes to marketing, you’re the voice of your company. But you can’t do it alone. So you outsource…and they get it wrong.
At this point, most founders either:
>>Decide to do it all themselves (constantly feeling behind and burned out)
>>Spend so much time on edits they wonder what they’re paying for
>>Put it off until next quarter, falling further behind each day
Now, imagine a single document that perfectly captures your brand’s voice, tone, and point of view. It nails the customer profile, pitch and key narratives.
When you hand it to a team member or freelancer, they instantly GET your brand – what it stands for, and why it matters.
Stand out & scale up with clear copy.
Enter, The Brand Bible.
I’m not talking about a six-figure strategy that quietly sits in your computer while you stumble through campaigns.
I’m talking about a living, breathing document that guides you & your team toward copy that CONVERTS.
It’s your marketing’s single source of truth, helping your brand voice remain clear and consistent.
Ready to ditch cookie-cutter marketing and ‘meh’ results?
We honor each client’s story, infusing it with time-tested sales psychology, followed by customized launch strategies.
Tired of marketing ‘gurus’ bossing you around?
As a professional writer since 2008, I’ve written for virtually every industry and at every level – from solopreneurs to Fortune 100 corporations.
Over the years, I’ve seen too many great companies get ignored online because they don't know the right words to put on the page. I’m on a mission to change that.
Not through some ‘magic’ formula or derivative trend. Instead, I’ve developed a flexible framework that’s rooted in science and honed from 15 years in the copywriting trenches.
My ultimate goal? Help you say it like it’s never been said.
What others are saying
Dave O.
Career Coach
"If you’re considering doing brand messaging with Tripul, DO IT. Merrell went above and beyond, offering insight and tactical-level recommendations that my team was able to confidently implement. I can tell she loves to do the work, and is passionate about delivering actionable, goal-oriented results (not just talking about it)."
Josh T.
Chief Marketing Officer
"Merrell comes to the table with not only great copywriting skills but great ideas to maximize the ROI of your strategy. She took the initiative, was always on time, and gave me my time back. I was no longer in the weeds of writing and could focus on our business."
Shell M.
Career Coach
"I highly recommend that you give Merrell a chance to make your story shine. She asked great questions and was able to key in on the most important aspects of my business, what I bring to my clients and why they should work with me."
Gareth C.
Recruiter
"Final product was perfect... intended for a sales presentation next week but I've already presented to 2 potential customers who were blown away with the messaging and delivery."
We believe in creating content with a purpose, FOR a purpose.
A portion of all proceeds go to Compassion International, a 70-year ministry that’s helped lift 2.3 million children out of poverty.
