Content Marketing Case Study
BOTE
Launched in 2009, BOTE has redefined the paddleboard industry through high-quality design and functionality. In addition to fishing-specific boards, their innovations in Aero Technology have made them a household name among all water enthusiasts.
Challenge: Email and content marketing disconnect
BOTE Paddleboard was creating epic video content that their audience was devouring, but their emails were mostly promotional (10% off only until Tuesday, etc) and landing in the junk folder as a result.
Solution: Revamped blog strategy and integrated with email marketing
Amid the early weeks of the pandemic, emailing out a single blog post generated over $2,500 in 24 hours.