Email Copy Case Study
Napa Valley Wine Academy
Napa Valley Wine Academy (NVWA) is a global leader in wine education, and their passion spills over into many areas including free webinars, articles, masterclasses, certifications, tastings, and much more.
Challenge: A confusing customer journey
After brand messaging with another copywriter, NVWA still struggled to communicate their greatest value due to an extensive product catalog and various customer segments. At one point, their website was 500 pages!
Solution: Web copy + email marketing
We were able to reach multiple customer segments through their weekly newsletter, which generated revenue AND provided valuable customer feedback. Over the course of two years, we helped them hone their message, automate customer email journeys, and optimize their online catalog copy. Two big wins included selling out their initial membership offer in 24 hours and helping generate $250,000 with 3 emails and social promotion.