Brand Messaging Case Study

Touch and Go Solutions

Touch and Go Solutions (TGS) offers highly specialized Pilot Training support for some of the world’s largest airlines. As a team of industry ‘unicorns,’ they’re able to tackle nearly any challenge training departments face – from commercial to cargo.

Computer monitor and keyboard with Touch and Go Solutions brand deck on screen

Challenge: Untapped value because of a muddled message

TGS was struggling to explain their offers because of a highly specialized niche AND the breadth of value they can offer. Each client engagement is customized and incredibly detailed.

Solution: VIP Clear Copy Week

We were able to distill their brand message into a professional brand deck that highlighted their greatest value as a company. They were able to share it with team members and contractors to streamline future marketing efforts.

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